VIP Products is a family-owned business run by Andy (the father) and Jeff (the son) Snyder. They are active in every aspect of their business, from the sales, to the actual imprinting of the products. As a small, Vermont-based business they understand that attention to
Detail, Service, Quality, and Price are all important factors that people ordering promotional products and ad specialties bear in mind. Andy and Jeff especially attend to the first three factors, as they are both very demanding of any service industry and have high expectations themselves.

VIP Products' pricing is competitive because they are connected to a national network of product suppliers with access to over 700,000 products.